Jargon-busting: PAV i.t launches Time for Clarity campaign as survey reveals 
78% of us think jargon is used too much 

Working in the ever-evolving world of IT brings with it a plethora of acronyms, technical terms and jargon. For those in the know it's easy to follow conversations littered with phrases such as 'clickbait,' 'fringe device' and 'malware' however those not au fait with all things IT can, understandably, find it extremely confusing. But jargon is not limited to technology, with many subjects and dialogues - including finance and politics – being peppered with confusing words and statements.  At PAV i.t we believe it's time to cut through the jargon to a clearer and more concise method of communication with the launch of our Time for Clarity campaign, which aims to highlight the importance of simple and clear language in the workplace for developing long term business relationships. 

Say what?

With all manner of confusing subject matter to get our heads around it is little wonder that we are exposed to jargon on a regular basis.   Our Time for Clarity survey of 300 people from across the UK explores the topics that are considered the most difficult to understand and whether a clearer use of langugage would be more beneficial when it comes to building trustworthy relationships.

Our survey revealed some interesting results.  Politics came out on top as the most confusing subject with 35% of the vote, closely followed by the economy with 28%.  In third place was the opposite sex, with a 17% share, just pipping technology, which polled 16%.  It was fascinating to note that whilst the majority of women are flummoxed by politics (41%), men found it is the opposite sex that leaves them scratching their heads the most (28%).

Too much jargon?

At PAV i.t. we believe in clear and concise communications with our customers and the majority of people seem to agree with our jargon-free approach.  Our survey showed more than three quarters of respondents – 78% - felt there was too much jargon used in everyday conversation.

The question of whether too much jargon is used everyday proved to be a problem for all ages.  Those aged 55-64 were in most agreement with 88% voting yes, the 35-44, 45-54 and 65+ age groups were all joint second with 83% saying yes, and the 18-24 and 25-34 age groups came joint third with 64% agreeing.

A worrying statistic, and one which supports our case for more clarity, was the number of people who think jargon is used on purpose to confuse the listener with just over 80% of respondents agreeing with this sentiment.

Time for clarity

The clearest and most unified message from our survey was that the world would be a better place with more clarity and less jargon, with a resounding 94% of people agreeing with this view.  It was a sentiment shared across all age groups, areas of the UK, income brackets and genders.

This message strengthens our Time for Clarity campaign as we push to highlight the need for less jargon when building customer relationships and maintaining trust.  Working in the world of IT, where there is a lot of complex technical terminology, we have found being clear in our conversations with our customers is always appreciated and has helped us to enjoy better, stronger and longer relationships with them.

The results of our survey prove that people across the country would appreciate a similar stance.  View the full results here.

Author: Jason Fry, Managing Director at PAV i.t. services


PAV i.t. services
Reeds Lane, Sayers Common
West Sussex, BN6 9LS
General enquiries: +44 (0)1273 834 000
Support / service desk: +44 (0)1273 834 433


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